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Workshops

AMH provides a range of workshops from sewing to art as meditation. We have gathered expert instructors for every workshop. Check the out below.

PR 101: PUBLICIZING ARTISTIC EVENTS & WORK

You’ve been at it for months, maybe even years, and at long last, it’s time to share your creation with an audience.  Regardless of your medium, generating positive reviews and attracting an audience for your artwork, artistic event or venue requires careful planning, long-lead times and an understanding of the different publicity methods and media outlets available. This workshop will teach you how to identify the right media outlets; how to effectively interact and build relationships with relevant journalists and art critics; the difference between a press release and a calendar notice; how to use social media to build an audience for your work; and why you must begin planning your publicity campaign as soon as you have a set date and venue. Recipients of grant funding or those applying for such funding from Arts Mid-Hudson or other organizations are particularly encouraged to attend this workshop as nearly all grantmakers require artists to detail how they plan to publicize their project(s).

 

Class Details:

Time: 3:00 p.m. – 5:00 p.m.

Date: Tuesday, October 24, 2017

Price per Class: $10 members/ $15 non-members / Free for 2017 Grantees

Click here to reserve your spot today.

 

About the Workshop Instructor

A graduate of Mount Holyoke College, Sandi Sonnenfeld holds an MFA in Fiction Writing from the University of Washington, where she studied under National Book Award Winner Charles Johnson. She is the author of the award-winning memoir, This Is How I Speak (2002: Impassio Press) and her short stories and personal essays have appeared in more than 30 literary magazines and anthologies.  She has 20 years of experience orchestrating public relations campaigns, most recently as Director of PR and Firmwide Communications at one the country’s largest law firms, and has won more than a dozen awards for her media relations programs, video news releases, and promotional writing.  She also writes the LinkedIn blog , PR & the C-Suite Executive.